Long Term Private Equity

Partners. Not investors.

About Us

Vitality Partners is a long-term private equity partner. We believe the only way to build a business for long-term success is to have a "growth" plan, not an "exit" plan. We are fully committed to building lasting businesses. We aren't focused on quarters, or even years. We are focused on building multi-generational legacies.We enable leadership teams to execute at their highest level by setting up processes and structure to maximize efficiency. We also implement the EOS^® system with all of our partner companies to help teams gain traction across the organization to consistently accomplish key strategic initiatives.Key components to our consistent success include our Vision, Mission and Core Values.

Our Vision is to build the most efficient companies.

"Efficiency is doing things right. Effectiveness is doing the right things. Time is the scarcest resource and unless it is managed nothing else can be managed"
~Peter Drucker

Our Mission is to build the best teams.

"It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare"
~Patrick Lencioni

Our Core Values

Meet the Partners

Tim Baugher

[Insert Tim’s bio here.]

Robby Hogle

Robby has worked across a wide range of industries and company sizes. He has experience in healthcare, construction, consumer/retail and ecommerce. He has worked with fortune 500 multi-national organizations, middle-market companies and brand new start-ups.

He started his career at Goldman Sachs in the Investment Banking division where he earned the title of Vice President advising companies on $145bn of M&A and $65bn of Equity and Debt transactions across 50+ transactions.

He was inspired by the many Goldman clients that built exceptional companies and consequently decided to pursue a role as an operator. Dan Gilbert, founder of Rocket Mortgage and serial entrepreneur with a portfolio of 100+ companies, hired Robby to lead strategic analysis and partnerships for a large portion of his portfolio. Dan also selected Robby to serve as CEO of Fathead.com where he led a complex turn-around and sale of the company.

Following the sale of Fathead, Robby joined Asphalt Specialists (ASI), a southeast Michigan based paving company, as CFO. During his time at ASI, Robby led a majority equity sale to a private equity buyer and played an integral role in transitioning the company to the new ownership structure. He was promoted to CFO and COO where he served as the EOS integrator alongside the CEO and visionary, Tim Baugher. Together, Tim and Robby managed to grow ASI despite significant challenges facing the company throughout a DOJ investigation. During his time at ASI, Robby is most proud of the role he played in reducing annual employee turnover from over 60% to 35% by creating key employee initiatives, which included best-in-class health insurance, innovative profit share programs and enhanced employee communication).

Throughout his career, Robby has seen the value private equity can bring, but also the value destruction that can occur with the "traditional" private equity approach. Driven by his passion to help and mentor people, he decided to leverage his diverse set of experiences, in partnership with Tim Baugher, to create Vitality Partners, a private equity company focused on mentoring and developing leaders.

Robby is the proud father of two kids. He enjoys traveling the world, attending music festivals, trading complex options strategies, golf, painting and taking care of a myriad of pets (including a dog, a bird and tropical fish)!

• About Us
• Our Approach
• How to Partner

Approach

Investment Horizon:

We hold our companies indefinitely.
If you build a truly great company, with a solid leadership team and it generates regular cashflows, why sell it? Selling a company is extremely disruptive, costs an extraordinary amount in transaction fees and ultimately results in investors looking for the next company to invest in. We avoid all of that by holding onto our investments and allowing the operations to continuously generate attractive annual cash flows.

Industry Focus:

We prefer service-based companies with minimal risk of technology driven disruption.
We are proud to build companies that create job opportunities for hard-working, honest people. The key to success in any service based business is to: i) hire people that align with your core values, ii) treat employees with respect, and iii) provide opportunities for growth.Target industries include, but are not limited to:

Investment Criteria:

We partner with businesses that have a solid foundation where we can add differentiated value.

• About Us
• Our Approach
• How to Partner

Partner with Us

Business Owners:

If you are interested in exploring opportunities to sell your business and would like to work with a team focused on carrying on your legacy, we would welcome an introductory meeting.

Investment Partners:

We fund our deals on an individual basis (i.e., we do not raise traditional funds with an investment mandate). Once we find a deal that we are excited about, we offer our investment partners an opportunity to invest in that specific deal. Please note that we do not have a traditional investment horizon and our intention is to buy a business and hold it indefinitely. Due to the nature of our investment horizon, we are selective in who we accept capital from. If you believe your investment philosophy and core values resonate with who we are, we would welcome an introductory meeting.